Writing Powerful Short Posts - DailyBlogTips

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Writing Powerful Short Posts Posted: 13 Oct 2009 08:21 PM PDT This is a guest post by Seth Waite. If you want to guest post on this blog, check out the guidelines here. Writing is a powerful form of communication. Composing thoughts into letters which form words is a beautiful medium to express yourself and share your knowledge. For this reason books are written in print and digital form, blogs are produced and long resource filled posts are produced. But what if you do not have a lot of time to write? Then short but well written posts are your answer. Short posts can be very powerful. Look at poems for example. Often brief, poems explore the realms of emotion, morality, and knowledge. Their limited words produce potent meanings which instill deep thought and searching. Your blog posts though short, can be just as expressive. The following elements will guide you in creating brief, yet powerful posts. 1. Main Point: Your post no matter the length needs to have a singular purpose it is trying to get at. When writing even sentences have a subject to guide their purpose. Likewise your posts should have a main point. So first come up with this. In writing this “main point” is called your thesis. 2. Argument: I am not talking about being rude, snappy, or even debatable but your main point needs to have supporting evidence. This is done by backing up your main-point with logical sub-points to form a cohesive argument. The sum of your argument will create the necessary logic needed to prove your ideas correct and relevant. 3. Structure: Short posts especially need to have a solid structure. Open your post quickly and concisely by getting to your main point in the first couple of sentences. Then go directly into your argument by addressing your supporting sub-points and then introduce the major counter point to your argument. After briefly counter arguing why you are still right end with a conclusion that is brief and summarizes your main point again. Just like this post, you can follow the strategy of introducing your main point, supporting it with your argument, and creating a proper structure to write brief posts that will allow your readers to get the main point in a short amount of time. Seth Waite wrote this post and lots more at his blog Blogussion. You can also find him on his Twitter account @Seth1492. Got the "Make Money Blogging" ebook? Original Post: Writing Powerful Short Posts

Did You Read the New FTC Guidelines? Posted: 13 Oct 2009 09:19 AM PDT Unless you have been offline for the past couple of weeks, you probably heard about the changes in the FTC (Federal Trade Commission) regarding the use of endorsements and testimonials in advertising. Even if you have read about it in blogs and newspapers, I suggest that you download the original document, if not to read it at least to keep it as a reference. You can download it from the FTC site (on the right sidebar there is a link titled “Text of the Federal Register Notice”). The main change that affects bloggers is the fact that any “material connection” with a company or advertiser must be disclosed now. This includes affiliate marketing deals, sponsored reviews and also situations where you received a freebie in exchange for a review. Here is a quote from the FTC website: The revised Guides also add new examples to illustrate the long standing principle that "material connections" (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other "word-of-mouth" marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. There is another important change for the Internet marketing industry in general, and that is the fact that companies won’t be able to use “atypical results” on their sales pitches while adding a disclaimer in the footer to get away with it. Companies that want to talk about results will need to make completely clear what the average results for people who bought the product are. In other words, this should be the end of “who else wants to make $1,000 per day while working only 20 minutes?”. It is all inside the document though, so check it out. Got the "Make Money Blogging" ebook? Original Post: Did You Read the New FTC Guidelines?

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